TNI Corporation on April 20 inaugurated a TNI King Coffee processing factory in Nam Tan Uyen Industrial Park in Vietnam’s southern province of Binh Duong. The event was attended by Le Hoang Diep Thao – General Director of TNI Corporation, departmental and sectorial representatives, international trade commissioners in Vietnam and hundreds of global distributors of TNI Corporation. This is the sixth factory of its kind in Vietnam whose construction was partly attributable to CEO Le Hoang Diep Thao. It belongs to the chain of leading coffee production factories in Asia.
5 months is what it took since the decision to build the factory until today’s inauguration, which according to TNI Corporation demonstrates the commitment to bring Vietnamese coffee to the world. The factory on a total area of 51,300m2 was constructed into 2 phases. The first phase was completed with one coffee roasting workshop and one instant coffee production workshop. The second stage is planned to start construction of coffee extraction workshop on 20 April.
The factory’s workshops all use closed production line based on European advanced technologies, helping to ensure standards and quality of the global market, production safety and environmental friendliness. Once put into operations, the coffee processing facility could annually turn out 9,000 tons of roasted coffee beans and 19,800 tons of instant coffee, generating jobs for between 200 and 500 local residents.
TNI King Coffee Factory built this month is a modern coffee producing facility, is ready to supply King Coffee products to international markets
Addressing the inauguration of TNI King Coffee Factory, Le Hoang Diep Thao said emotionally “In over-20-year pursuit of taking Vietnamese coffee to the world, we made joint efforts to develop the sixth coffee factory in Vietnam with its products to be exported to more than 88 countries worldwide. TNI King Coffee Factory is of crucial role has we have overcome tremendous difficulties with sweat and tears. I for all of you and you for me, together we overcame the most difficult time and the way we sailed through the storm to get to the joyful shore illustrates our courage, spirit, strong will, consistency and solidarity”.
Diep Thao said, the factory offered King Coffee products made from coffee beans of optimum quality. During production and finalization, the factory will gradually define the best food safety and meet global toughest standards. “It is such a big desire! With its vision and dominant implementation capacities, TNI Corporation has become a pioneer in the coffee industry. All is about a coffee!” she said.
"My strongest desire is to take our Vietnamese brand to the world so that we can compare and compete with multinational corporations in the coffee industry,” said Le Hoang Diep Thao, General Director of TNI Corporation
With regard of this, the birth of TNI King Coffee factory expected to supply the global market with hundreds of tons of coffee products every year; this means Vietnamese coffee will make their way into large supermarkets worldwide, helping to raise value of the local coffee and bring Vietnamese coffee to the world. Thao asserted “Vietnam is world’s second biggest coffee exporter and most global coffee products are made from Vietnamese coffee beans. We are now moving on to develop King Coffee – the biggest coffee brand in Vietnam to win over the international market: King Coffee for King markets! Global market!”.
King Coffee – a brand defined by TNI Corporation – is poised to become Vietnam’s top coffee brand of global scale. King Coffee made its debut in the U.S., a symbolized coffee consumption country in the whole world. We decided to make the 120th Thuy Nga Paris By Night Show in the U.S. the spotlight of the debut event in a bid to bring King Coffee, Vietnamese supreme coffee to Vietnamese communities around the globe.
King Coffee also gained a foothold in other cosmopolitan markets like Seoul (South Korea), the most populous market of China and many others. Thanks to its reputation in big markets, TNI Corporation made a rapid expansion into other nations including Singapore, Australia, India, Russia, the Czech Republic etc.
In the first four months of 2017, just a few months since the debut of King Coffee to global consumers, TNI Corporation rang the bell in mainland China as it made its way into the Top 4 Best Selling Brand on T-Mall Super Market Channel - one of Alibaba’s website trios with over 6 million active users. Furthermore, TNI Corporation via cooperation with JD, YHD, Hello Oyster, is determined to make a full coverage in the Chinese market.
In South Korea, King Coffee is available for sale on more than 300 e-commerce websites. Since April 2017, Korean consumers can purchase King Coffee in 40 Kim’s Club supermarkets and the product is planned to be sold in all other supermarkets across South Korea.
In the U.S., King Coffee is present in many Vietnamese-run supermarkets in Houston, South California and San Jose to meet demands of overseas Vietnamese residents who want to enjoy the flavor of the homeland coffee. In the coming time, King Coffee will be taken to supermarkets of 99, 168, Thuan Phat etc.
King Coffee product (in above photo) and TNI Corporation’s new product line to be launch soon
It is expected King Coffee will be available in Vietnam at the end of 2017 to meet domestic demand. “With dominant competencies and capacities, TNI Corporation is heading towards a big vision – a coffee organization seeking to conquer the world,” said Thao.
"Now I can say that I am not travelling alone – this is really a connection to a big and meaningful playground, big desires are gathering here. In this playground, each of us and each of you shall make contributions to build a better foothold for Vietnamese coffee brand in global market…” said Le Hoang Diep Thao – General Director of TNI Corporation. In the photo: Diep Thao welcomed international partners and distributors at the inauguration of TNI King Coffee Factory
Trung Nguyen International is the precursor of TNI Corporation, headquartered in Singapore and founded by Le Hoang Diep Thao in 2008.
TNI Corporation is head quartered in Hochiminh City under the management of Diep Thao. The head office gathers top coffee experts in Vietnam to take various positions like in Research & Development, Marketing, business development, finance, managing global distribution network and building connection with company’s offices in major markets like the U.S., China, South Korea, Singapore, Thailand etc.
nguoidothi.net.vn reported
